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VITAE

YA

NNIS

is a modern marketer, currently shaping a world-leading car-as-a-service company marketing strategy in Greece. 

 

Being in his early forties he has gained esteemed corporate experience of more than a decade in Marketing; Brand, Communication, Consumer and  Digital, three years in Finance, as well a couple of shorter but equally rewarding encounters with entrepreneurship. He has shaped and delivered effective strategies, coordinated, or worked with teams within notable national and international projects and has led award-winning best practices and launches - such as the introduction of smart home appliances to the local market. 

 

He keeps his mind engaged with entrepreneurial and consulting opportunities, and enjoys treating his loved ones to fine-cooked dinners and wine pairings, regularly demonstrating his cooking skills on his Instagram cookery blog. 

Work Experience

2021 - Today

Marketing Head

LeasePlan, Greece

Crafting strategies for all marketing touchpoints, including Digital, Advertising, Communications and Product.

Setting, monitoring and reporting on team goals.

Ensure LeasePlan’s brand message is strong and consumer-centric across all channels and journey.

Education

University of Piraeus, Greece

Two-year postgraduate program, part of the School of Economics, Business and International Studies of the University of Piraeus, Greece. Recognized by the CFA Institute for embedding a significant portion of the CFA® Program Candidate Body of Knowledge™ (CBOK), including the CFA Institute Code of Ethics and Standards of Professional Conduct, into its curricula.

University of Piraeus, Greece

Four-year degree, part of School of Maritime and Industry, department that integrates business and technology. The objective of the study program is to provide students with a balanced mix of skills in management processes, economics, engineering, marketing and communicative skills.